How, exactly, can we keep our eyes looking beautiful?

Let’s start with what we shouldn’t do. We shouldn’t pickle the skin around the eyes with toxic chemicals, that’s what!  And yet, this is exactly what most of us do, mainly because they’re found in a lot of eye creams and moisturizers, as well as most of the eye makeup currently on the market.

We need to stop. These chemicals can lead to a variety of conditions ranging from red, scaly eyelids to serious long-term health conditions. Benzalkonium chloride, for example (otherwise known as BAK) is well documented to be toxic to the epithelial cells of the eyes, which not only help protect the eyes from environmental irritants but also help them absorb and distribute nutrients. Given that BAK is a preservative commonly found in eyeliner, mascara, and makeup remover, this is a major concern. Likewise, ingredients that have been linked to cancer like formaldehyde, parabens, and retinyl acetate are still found in too many eye products.

In the end, we have a choice when it comes to the products we use to enhance our eyes.  Either we learn about the ingredients that are linked to detrimental effects to our health (and slavishly read every single ingredient list we come across), or we buy natural and organic eye products.

The second option is undoubtedly easier, especially since a number of great organic eye creams are now on the market, as well as an increasing number of natural makeup products for our eyes.

At World Organics we strive to create makeup that not only helps you look good but which is also good for you and your skin. That means, in the place of toxic chemicals, we use super-hydrating, skin nourishing ingredients like organic castor oil and organic aloe vera. And we also make extensive use of replenishing, regenerative supercritical extracts in all our eye products, to add a real splash of goodness.

And the really, really good news?  Our eye products deliver everything you need to get the look you want, with the added benefit that they care for your skin at the same time.

So, if it’s beautiful eyes you’re looking for, it pays to think natural!

This blog post was written for educational purposes only. It is not designed to diagnose, treat or cure. For individual health concerns World Organics recommends that you consult with a relevant health professional.