Who We Are.
Our story begins on a doorstep.
Generational Knowledge
Our Founder
Our Standards
When it comes to regulating the personal care industry, our lawmakers have been slow to move. As a result, too many manufacturers can get away with claims that their products are natural and organic, even though they are full of synthetic chemicals and the natural ingredients they use are only a minuscule percentage of the total ingredients.
Because of government inaction we have taken action ourselves, securing certifications for our beauty products which guarantee that we are what we claim to be. In addition, we carefully vet our partner ranges to ensure their own ethical and manufacturing standards meet ours and that their ingredients’ lists are clean and natural. We hope that soon, the law will change. In the meantime, you can trust us to be fully transparent, so that you can be sure you’re getting the product you want.
Supercritical
This is our personal guarantee of quality. Supercritical extraction ensures that all the life enhancing, therapeutic properties of the plants and herbs we use are captured and delivered to your skin.
VEGAN
You will find the vegan symbol on almost all of our packaging (there is a tiny minority of products where we use beeswax). This is a guarantee that our products are free from dairy and other animal derived products, allowing you to shop with confidence. It is also a sign of our commitment to animal welfare. We don’t test on animals and we never will.
FSC
The FSC symbol on our packaging lets you know that it is sourced from sustainable forestry card. Complementing this, we only print with vegetable inks.
BIOGRO
BioGro is a New Zealand based, internationally accredited certification agency. Its seal on our products is a guarantee that they are ‘Made with Organic’, meaning that a minimum of 70% organic ingredients go into each product, or that they are ‘Organic’, with a minimum of 95% organic ingredients. It also means that the remaining ingredients are non-toxic, free of harmful synthetic chemicals and GMO ingredients, and pose no known risk to health or the environment.
IMO Swiss AG – Fair For Life Program
IMO Swiss is one of the world’s leading inspection and certification agencies for organic farms. You won’t find its symbol on our packaging, but it’s important to know that our key partner in India is accredited by IMO Swiss AG under its Fair For Life Program.
The Fair For Life Program offers protection for agricultural workers across the globe, guaranteeing that producers observe strict criteria, including no forced labour or child labour, safe and decent working conditions, and freedom of association. For us, it’s another guarantee that the organic ingredients that go into our products are not only of the highest quality, but ethically sourced.
ETHICAL. SUSTAINABLE. HIGH-PERFORMING
Say hello to the future of beauty.
With every product purchased, we give back on your behalf, by planting a tree.
We are world leaders in the use of revolutionary, high-performing CO2 extracts.
No synthetic chemicals, no toxics, no worries. Allow your skin to breathe.
Recyclable, refillable, reusable, and customizable packaging systems, for you and our planet.
We’re certified by BioGro, so you can be sure you’re getting only the good stuff.
Our partners are helping regenerate Indian farmland and supporting indigenous communities worldwide.
Our Philosophy
Deforestation causes:
Loss of habitat for animal and plant species. Nearly 70% of Earth’s land animals and plants live in forests and their homes are being destroyed.
Increased greenhouse gases, perhaps the major contributor to global warming.
Disruption to the water cycle, leading to drought, dryer soils, impoverished crops, and even desert landscapes.
Soil erosion and coastal floods.
Destruction of homelands for indigenous communities.
We cannot afford to ignore the consequences of deforestation. Not only are they greatly troubling, they’re accelerating, and we only have ourselves to blame. Trees are amongst the most prominent and critical organisms on Earth. For the sake of future generations, we need to find a way to restore healthy forests worldwide.
We want to play our part. That’s why we’re partnering with Eden Reforestation Projects and that’s why we pledge to plant one tree for every product you purchase. It’s a chance for us to give back, to help redress the balance.
One product, one tree. That’s our promise to you and to our planet.
*Mapping Tree Density at a Global Scale’, Nature Magazine, T. W. Crowther et al, 2015.
** ‘Deforestation’, http://www.nationalgeographic.com/environment/global- warming/deforestation/
