Who We Are.
Our Standards
When it comes to regulating the personal care industry, our lawmakers have been slow to move. As a result, too many manufacturers can get away with claims that their products are natural and organic, even though they are full of synthetic chemicals and the natural ingredients they use are only a minuscule percentage of the total ingredients.
Because of government inaction we have taken action ourselves, securing certifications for our beauty products which guarantee that we are what we claim to be. In addition, we carefully vet our partner ranges to ensure their own ethical and manufacturing standards meet ours and that their ingredients’ lists are clean and natural. We hope that soon, the law will change. In the meantime, you can trust us to be fully transparent, so that you can be sure you’re getting the product you want.
ETHICAL. SUSTAINABLE. HIGH-PERFORMING
Say hello to the future of beauty.
Deforestation causes:
- Loss of habitat for animal and plant species. Nearly 70% of Earth’s land animals and plants live in forests and their homes are being destroyed.
- Increased greenhouse gases, perhaps the major contributor to global warming.
- Disruption to the water cycle, leading to drought, dryer soils, impoverished crops, and even desert landscapes.
- Soil erosion and coastal floods.
- Destruction of homelands for indigenous communities.
We cannot afford to ignore the consequences of deforestation. Not only are they greatly troubling, they’re accelerating, and we only have ourselves to blame. Trees are amongst the most prominent and critical organisms on Earth. For the sake of future generations, we need to find a way to restore healthy forests worldwide.
We want to play our part. That’s why we’re partnering with Eden Reforestation Projects and that’s why we pledge to plant one tree for every product you purchase. It’s a chance for us to give back, to help redress the balance.
One product, one tree. That’s our promise to you and to our planet.
*Mapping Tree Density at a Global Scale’, Nature Magazine, T. W. Crowther et al, 2015.
** ‘Deforestation’, http://www.nationalgeographic.com/environment/global- warming/deforestation/